Sách A whack on the side of the head của Roger von Oech


Một cuốn sách khá hay về việc làm sao để phá bỏ các mental locks trong tư duy, những thứ này đôi khi gắn chặt vào tư duy của bạn như 1 bản năng mà bạn không hề biết. Giải quyết chúng sẽ giúp bạn đến với cánh cửa sáng tạo mà có thể mình chưa từng nghĩ đến.

Đọc xong sẽ viết lại cho chỉn chu, dưới đây chỉ là các trích dẫn hay từ sách.

Nhập nha

1.) Many times our own attitudes prevent us from being creative.

2.) Not to be afraid to break the rules if it would lead to new ideas.

3.) Playing the fool allows people not to take themselves too seriously, and when that happens, they loosen up their thinking and come up with more ideas.

4.) When I play, I think I allow a different part of my brain to be activated.

5.) I find that my life oscillates between being a morning person and evening person. When I am an evening person, I am very creative, and when I am a morning person, I get a lot done.

6.) It’s the old story of the guy who has a 100% record and does five things right versus the guy who does 100 things but gets only 60% right.

7.) Ideas like organisms, have a life cycle. They are born, they develop, the reach maturity, and they die.

8.) The creative person wants to be a know-it-all. Because he never knows when these ideas might come together to form new idea.

9.) The real key to being creative lies in what you do with your knowledge.

10.) Creatve thingking requires an attitude or outlook which allows you to search for ideas and manipulate your knowledge and experience.

11.) Discovery consists of looking at the same thing as everyone else and thinking something different.

12.) Why we don’t think something different?
– We dont need to be creative for most of what we do.
– Most of us have certain attitudes which lock our thinking into the status quo.

13.) We need the ability to unlearn what we know.

14.) Since the attitudes that create mental locks have been learned, one key to opening mental locks is to temporarily unlearn them – to empty our mental cup as it were.

Đừng bỏ lỡ:  List sách marketing, advertising và copywriting (tiếng Anh)

15.) Often we have integrated these mental locks so well into our thinking and behavior that we are no longer aware that we are being guided by them – they have become second nature.

16.) We need an occasional whack on the side of the head to shake us out of routine stimulate us to ask new questions that may lead to other right answaer.

17.) Whacks come in all shapes, sizes and colors. They force you to think something differently.

18.) Sometimes getting a whack on the side of the head can be the best thing that could happen to you. It might help you stop a potential problem before it raises, helps you discover an opportunity that wasn’t previously apparent or helps you generates some idea.

19.) Much of our educational system, however, is geared toward teaching people the one right answer.

Mental lock #1: The Right Answer

20.) Children enter school as question marks and leave as periods.

21.) Truth is all around you; what matter is where you put your focus.

22.) Most people don’t like problems, and when they encounter them, they usually react by taking the first way out they can find.

23.) If you have only one idea, you have only one course of action open to you, and this is quite risky in a world where flexibility is a requirement for survival.

24.) Another technique to find more answers is to change the wording in your questions.

Tip #1: A good way to be more creative is to look for the second right answer.
Tip #2: The answers you get depend on the questions you ask. Play with your wording to get different answer.

Mental lock #2: That’s not logical

25.) There are two kinds of people in this world: those who divide everything into two groups, and those who don’t.

26.) Hard thinking is like a spotlight. It’s bright, clear, intense, but focus is narrow. Soft thinking is like a flood light. It’s more diffuse, not as intense, but covers a wide area.

27.) Both types of thinking lay an important role in creative process, but usually during different phase.

Đừng bỏ lỡ:  Ebook Lazy man's way to rich của Joe Karbo

28.) Soft thinking is effective in Germinal phase, when searching for new ideas, thinking globally and manipulating problems. Hard thinking use in Practical phase when evaluating idea, narrowing in on pratical solutions, risk analysis, carry idea into action.

29.) Logic and analysis are important tools, but an over-reliance on them – especially in the creative process- can prematurely narrow your thinking.

30.) Much of our education is geared toward eliminating soft thinking, or at best, teaching us to regard it as an inferior tool.

31.) Some people have little use for soft thinking. Their feeling toward it is “That’s not logical”. When faced with a problem, they imidiately bring in their hard thinking strategies.

32.) Edward de Bono points out, if someone says he has learned to think, most people assume that he means he has learned to think logically.

33.) The models people use to understand mental processes reflect the technology of their time.

34.) Some people take this model litterally and think that the mind really is a computer. So they dismiss the soft type of thinking as not being logical.

35.) There are a lot of right ways to model the mind – all depending on what you think is important.

36.) They are all metaphors. They all connect two different universes of meaning through some similarity the two share.

37.) The key to metaphorial thinking is similiarity. This is how our thinking grows, we understand the unfamiliar by means of the similarities is has with what is familiar to us.

38.) The map itself is not salt lake city, but it does give you a basic idea of the structure of the city. So, a metaphor is a mental map.

39.) Our language is quite metaphorical, so much so that we don’t realize it. There are clusters of metaphors that reflect what we think about various activities.

39.) Metaphor are quite effective at making complex ideas easier to understand.

40.) Dolby is like a sonic laundry. It wahses the dirt (or noise) out of the clothes (the signal) without disturbing the clothes (the signal).

…. còn tiếp.

Leave a Reply

Your email address will not be published.